Gold vs. Platinum: Which Metal is Best for Your Jewellery?

Oct 14, 2025By allistair alley
allistair alley

The Timeless Allure of Gold

Gold has been treasured for centuries as a symbol of wealth and status. Its natural luster and malleability make it an ideal choice for jewellery. Available in various shades like yellow, white, and rose, gold offers versatility to match personal style and preference. Whether used in engagement rings, necklaces, or earrings, gold's classic appeal remains unrivaled.

One of the main advantages of gold is its durability. Pure gold, known as 24k gold, is quite soft, so it is often mixed with other metals to enhance its strength. Common gold alloys include 18k and 14k, which are more suitable for everyday wear due to their increased hardness. Additionally, gold's resistance to tarnish makes it a low-maintenance option for jewellery lovers.

gold jewellery

The Modern Elegance of Platinum

Platinum is often considered the pinnacle of luxury in the realm of jewellery. Its naturally white sheen does not fade or change color over time, eliminating the need for regular re-plating, a common requirement with white gold. This makes platinum an attractive option for those seeking long-lasting brilliance.

Not only is platinum renowned for its beauty, but it is also one of the strongest metals used in jewellery. It is denser than gold, giving it a substantial feel that many people find appealing. Platinum's high density makes it more resistant to wear and tear, making it an excellent choice for pieces that endure daily use, such as engagement and wedding rings.

platinum jewellery

Comparing Costs and Value

When selecting between gold and platinum, cost is often a significant consideration. Platinum is generally more expensive due to its rarity and density. While gold prices can fluctuate based on market demand, platinum typically maintains a higher price point due to its scarcity and the complex process required to extract it.

However, the higher initial investment in platinum can be offset by its longevity and lower maintenance costs. Gold, although less expensive initially, may require additional upkeep, especially if you opt for white gold which needs periodic rhodium plating to maintain its color.

jewellery comparison

Considering Allergies and Comfort

Both gold and platinum are hypoallergenic metals, making them suitable for those with sensitive skin. However, the alloys mixed with gold to enhance its strength can cause allergic reactions in some individuals. Platinum, being a purer metal when used in jewellery (often 95% pure), is less likely to cause allergies, making it a safer choice for those with metal sensitivities.

In terms of comfort, both metals offer unique benefits. Gold is lighter than platinum, which some individuals may prefer for larger pieces like statement necklaces or chunky bracelets. On the other hand, the weight of platinum gives it a luxurious feel that many find appealing for rings and smaller pieces.

Making Your Decision

Ultimately, the choice between gold and platinum comes down to personal preference and lifestyle. If you prioritize timeless elegance and lower maintenance, platinum might be the ideal choice. For those who value versatility and affordability, gold offers a wide range of options and styles.

Consider factors such as budget, skin sensitivity, and the type of jewellery you wish to purchase. Both metals have their own unique characteristics and advantages, making them excellent choices for different needs and occasions. Whichever you choose, both gold and platinum promise to deliver enduring beauty and elegance for years to come.